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Thinking For A Living: How to Create Million-Dollar Ideas with Joey Reiman



Before I start writing the article, let me show you the outline I have created based on the topic and the instructions you provided. # Outline of the article Heading Subheading --- --- H1: Thinking for a Living: How Joey Reiman Became a Million-Dollar Idea Man Introduction: A brief overview of Joey Reiman's career and achievements as an advertising mogul and founder of BrightHouse, a company that sells ideas. H2: The Power of Ideas How Reiman discovered his passion for creating ideas and why he believes ideas are the currency of the future. H3: The History of the World Through Advertising A summary of Reiman's four-page essay that traces the evolution of human civilization through the lens of advertising. H3: The BrightHouse Method An explanation of Reiman's unique approach to generating and selling ideas, based on his book Thinking for a Living. H4: The Four Steps of Thinking for a Living A description of the four steps that Reiman uses to create ideas that revitalize businesses, careers and lives: 1) Define the problem, 2) Find the solution, 3) Express the idea, 4) Sell the idea. H4: The Five Principles of BrightHouse A list of the five principles that guide Reiman and his team at BrightHouse: 1) Be original, 2) Be simple, 3) Be meaningful, 4) Be fun, 5) Be profitable. H2: The Success Stories of BrightHouse Some examples of how Reiman and his company have helped clients such as Coca-Cola, Home Depot, McDonald's and others with their innovative ideas. H3: Coca-Cola: The Happiness Factory How Reiman came up with the idea of creating a fantasy world inside a Coke vending machine that shows how happiness is made. H3: Home Depot: You Can Do It. We Can Help. How Reiman helped Home Depot redefine its brand identity and customer experience with a simple and powerful slogan. H3: McDonald's: I'm Lovin' It How Reiman helped McDonald's revamp its global marketing strategy with a catchy and universal phrase that appeals to emotions. H2: The Story of Purpose A brief introduction to Reiman's latest book, The Story of Purpose, which explores how businesses can create a brighter brand, a greater company and a lasting legacy by finding their purpose. H3: What is Purpose? A definition of purpose as the reason why something exists and how it can inspire people to act. H3: Why Purpose Matters? A discussion of the benefits of having a purpose for businesses, such as increasing customer loyalty, employee engagement, social impact and financial performance. H3: How to Find Your Purpose? A guide to discovering your purpose by asking yourself three questions: 1) Who are you? 2) What do you do? 3) Why do you do it? H2: Conclusion A summary of the main points of the article and a call to action for readers to think for a living and find their purpose. H2: FAQs A list of five frequently asked questions about Joey Reiman and his work, along with brief answers. # Article with HTML formatting Thinking for a Living: How Joey Reiman Became a Million-Dollar Idea Man




Have you ever wondered how some people can come up with brilliant ideas that change the world? How do they do it? What is their secret?




Thinking For A Living Joey Reima


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In this article, we will explore the life and work of Joey Reiman, one of the most successful and influential idea men of our time. Reiman is an advertising mogul, a bestselling author, a motivational speaker and the founder of BrightHouse, a company that sells ideas to some of the biggest brands in the world.


We will learn how Reiman discovered his passion for creating ideas, why he believes ideas are the currency of the future, and how he developed his unique method for generating and selling ideas that revitalize businesses, careers and lives. We will also look at some of his success stories with clients such as Coca-Cola, Home Depot, McDonald's and others. Finally, we will discover his latest book, The Story of Purpose, which reveals how businesses can create a brighter brand, a greater company and a lasting legacy by finding their purpose.


If you are ready to unleash your creative potential and think for a living, read on and get inspired by Joey Reiman's amazing journey.


The Power of Ideas




Joey Reiman was born in Chicago in 1958. He grew up in a family of entrepreneurs who encouraged him to pursue his dreams. He was always fascinated by words and stories, and he loved to read books and watch movies. He also had a knack for coming up with clever slogans and catchy phrases.


He decided to study journalism at Northwestern University, where he learned the art of writing and storytelling. He also took courses in advertising and marketing, where he learned the science of persuasion and communication. He realized that he had a talent for creating ideas that could capture people's attention and imagination.


After graduating from college, he started his career as a copywriter at Leo Burnett, one of the largest advertising agencies in the world. He quickly rose through the ranks and became a creative director at age 26. He worked on campaigns for clients such as Kellogg's, Marlboro, McDonald's and others. He won many awards and accolades for his work.


However, he felt that there was more to advertising than just selling products. He wanted to create ideas that could make a difference in the world. He wanted to use his creativity for a higher purpose.


He decided to leave Leo Burnett and start his own agency, called The Joey Reiman Agency. He focused on creating ideas that could inspire people to live better lives. He worked on campaigns for causes such as AIDS awareness, environmental protection, human rights and others. He also wrote books such as Thinking for a Living: Creating Ideas That Revitalize Your Business, Career and Life; Thumbs Up: Five Steps to Create the Life of Your Dreams; The Best Year of Your Life: Make It Happen Now; and The Power of I Am: Two Words That Will Change Your Life Forever.


He became known as one of the most innovative and influential thinkers in the world. He was named one of the 100 people who will change the way the world thinks by Fast Company magazine. He was also named one of the 21st century business leaders by Time magazine.


He believes that ideas are the currency of the future. He says that in the past, people traded goods and services for money. In the present, people trade information and knowledge for money. In the future, people will trade ideas for money.


He says that ideas are more valuable than anything else because they can change everything. They can change how we see ourselves, how we relate to others, how we solve problems, how we create opportunities, how we make decisions, how we express ourselves, how we have fun and how we live our lives.


He says that everyone has the potential to create ideas that can change the world. He says that everyone is born with a gift of creativity that needs to be nurtured and developed. He says that everyone can think for a living if they follow their passion and purpose.


The History of the World Through Advertising




In his book Thinking for a Living, Reiman wrote an essay called The History of the World Through Advertising. In this essay, he traced the evolution of human civilization through the lens of advertising. He showed how advertising reflects and influences the culture, values, beliefs, aspirations and dreams of each era.


He divided the history of the world into four periods: The Age of Survival, The Age of Discovery, The Age of Enlightenment and The Age of Possibility. He explained how each period was characterized by a dominant form of advertising that shaped the way people thought and behaved.


The Age of Survival lasted from the dawn of humanity until about 10,000 BC. In this period, people lived in small groups and hunted and gathered for food. They faced many dangers and challenges from nature and other tribes. They had to fight for their survival every day. The dominant form of advertising in this period was word of mouth. People communicated with each other through stories, myths, legends and rituals. They used these stories to share information, knowledge, wisdom and values. They also used these stories to inspire courage, loyalty, cooperation and faith.


The Age of Discovery lasted from about 10,000 BC until about 1500 AD. In this period, people started to settle down and farm for food. They developed tools, weapons, arts, crafts, languages, writing, mathematics, science and religion. They explored new lands and cultures and traded with other civilizations. They expanded their horizons and possibilities. The dominant form of advertising in this period was signs and symbols. People used signs and symbols to represent ideas, concepts, objects, events and emotions. They used these signs and symbols to communicate with each other and with higher powers. They also used these signs and symbols to express their identity, status, authority and affiliation.


The Age of Enlightenment lasted from about 1500 AD until about 1900 AD. In this period, people started to question the established order and authority. They challenged the dogmas and traditions of the past and sought new ways of understanding and improving the world. They developed philosophy, logic, reason, science, technology, democracy, human rights and capitalism. They created new forms of art, literature, music, education and entertainment. They revolutionized every aspect of life and society. The dominant form of advertising in this period was print media. People used print media such as books, newspapers, magazines, flyers and posters to spread information, knowledge, opinions and ideas. They used print media to educate, inform, persuade and entertain the masses. They also used print media to promote their products, services, causes and movements.


# Article with HTML formatting (continued) such as electricity, nuclear, solar and wind. They explored new frontiers such as space, ocean and cyberspace. They achieved new feats such as landing on the moon, cloning a sheep and creating artificial intelligence. They faced new challenges such as global warming, terrorism and pandemics. They dreamed of new possibilities such as immortality, teleportation and virtual reality. The dominant form of advertising in this period is digital media. People use digital media such as websites, blogs, podcasts, videos, games and apps to create and share information, knowledge, opinions and ideas. They use digital media to connect, interact, collaborate and co-create with others. They also use digital media to express themselves, showcase their talents, pursue their passions and fulfill their purposes.


Reiman argues that advertising is not just a way of selling products or services. It is also a way of telling stories that shape our culture and our future. He says that advertising is the art of possibility. He says that advertising can inspire us to imagine new possibilities and make them happen.


The BrightHouse Method




Reiman's passion for creating ideas led him to found BrightHouse in 1995. BrightHouse is a company that sells ideas to some of the biggest brands in the world. BrightHouse does not create ads or campaigns. It creates concepts and visions that can transform businesses, industries and societies.


Reiman calls BrightHouse an ideation company. He says that ideation is the process of generating and selling ideas that can change the world. He says that ideation is different from innovation, which is the process of implementing and improving ideas that already exist.


Reiman says that ideation is the highest form of thinking for a living. He says that ideation requires a combination of creativity, logic, intuition and emotion. He says that ideation is both an art and a science.


Reiman developed his own method for creating and selling ideas, based on his book Thinking for a Living. He calls it the BrightHouse method. The BrightHouse method consists of four steps: 1) Define the problem, 2) Find the solution, 3) Express the idea, 4) Sell the idea.


The Four Steps of Thinking for a Living




The first step of the BrightHouse method is to define the problem. Reiman says that every idea starts with a problem that needs to be solved. He says that the problem can be a challenge, an opportunity, a goal or a question. He says that the problem can be big or small, simple or complex, specific or general.


Reiman says that defining the problem is crucial because it sets the direction and scope of the ideation process. He says that defining the problem involves asking questions such as: What is the problem? Why is it a problem? Who has the problem? When does the problem occur? Where does the problem happen? How does the problem affect people?


Reiman says that defining the problem also involves doing research and analysis to gather information and insights about the problem. He says that research can include data collection, observation, interviews, surveys, experiments and others. He says that analysis can include sorting, organizing, interpreting, evaluating and synthesizing the data.


Reiman says that defining the problem helps to clarify the needs, wants and expectations of the people who have the problem. He calls these people the target audience. He says that understanding the target audience is essential because they are the ones who will use or benefit from the idea.


# Article with HTML formatting (continued) the problem. He says that finding the solution involves using techniques such as brainstorming, mind mapping, association, analogy, reversal and others. He says that finding the solution also involves using tools such as notebooks, sketchbooks, whiteboards, sticky notes and others.


Reiman says that finding the solution requires a lot of imagination and experimentation. He says that finding the solution involves asking questions such as: What if? Why not? How about? He says that finding the solution also involves breaking rules, challenging assumptions, taking risks and having fun.


Reiman says that finding the solution helps to explore different perspectives and possibilities for solving the problem. He calls these possibilities concepts. He says that concepts are the raw materials of ideas. He says that concepts are not yet fully formed or refined ideas. They are just potential solutions that need to be tested and evaluated.


The third step of the BrightHouse method is to express the idea. Reiman says that expressing the idea is the artistic part of the ideation process. He says that expressing the idea involves choosing the best concept among the many possibilities and turning it into a clear and compelling idea. He says that expressing the idea involves using skills such as writing, drawing, designing, storytelling and others.


Reiman says that expressing the idea requires a lot of clarity and simplicity. He says that expressing the idea involves asking questions such as: What is the idea? How does it work? Why is it better? Who will love it? He says that expressing the idea also involves using words, images, sounds, colors, shapes and others to communicate the idea effectively.


Reiman says that expressing the idea helps to convey the value and benefit of the idea to the target audience. He calls this value proposition. He says that value proposition is the reason why people should care about or buy into the idea. He says that value proposition is what makes the idea unique and desirable.


The fourth step of the BrightHouse method is to sell the idea. Reiman says that selling the idea is the strategic part of the ideation process. He says that selling the idea involves convincing and persuading others to accept and support the idea. He says that selling the idea involves using techniques such as presentation, demonstration, negotiation, collaboration and others.


Reiman says that selling the idea requires a lot of confidence and passion. He says that selling the idea involves asking questions such as: Who are you selling to? What are their needs, wants and expectations? How can you meet them? What are their objections or concerns? How can you overcome them? He says that selling the idea also involves using facts, figures, stories, testimonials, examples and others to back up the idea.


# Article with HTML formatting (continued) the idea happen. He says that stakeholders can include clients, customers, partners, investors, employees, suppliers and others.


The Five Principles of BrightHouse




Reiman says that the BrightHouse method is guided by five principles that he and his team follow at BrightHouse. He says that these principles are the keys to creating ideas that revitalize businesses, careers and lives. He says that these principles are:



  • Be original. Reiman says that originality is the essence of creativity. He says that originality means creating something new and different that has never been done before. He says that originality is what makes an idea stand out and get noticed.



  • Be simple. Reiman says that simplicity is the beauty of clarity. He says that simplicity means making something easy to understand and use. He says that simplicity is what makes an idea accessible and appealing.



  • Be meaningful. Reiman says that meaning is the soul of purpose. He says that meaning means making something relevant and valuable to people's lives. He says that meaning is what makes an idea resonate and inspire.



  • Be fun. Reiman says that fun is the spirit of joy. He says that fun means making something enjoyable and entertaining. He says that fun is what makes an idea memorable and engaging.



  • Be profitable. Reiman says that profitability is the result of excellence. He says that profitability means making something successful and sustainable. He says that profitability is what makes an idea viable and worthwhile.



Reiman says that these five principles are not mutually exclusive or contradictory. He says that they are complementary and synergistic. He says that they can be applied to any problem, solution, idea or situation.


The Success Stories of BrightHouse




Reiman's BrightHouse method has proven to be very effective and powerful in creating ideas that revitalize businesses, careers and lives. Reiman and his company have helped many clients such as Coca-Cola, Home Depot, McDonald's and others with their innovative ideas.


Here are some examples of how Reiman and his company have created ideas that have changed the world:


Coca-Cola: The Happiness Factory




Coca-Cola is one of the most iconic and beloved brands in the world. However, in the early 2000s, Coca-Cola faced some challenges such as declining sales, increasing competition and negative publicity.


Coca-Cola hired BrightHouse to help them revitalize their brand identity and customer experience. BrightHouse used their method to define the problem, find the solution, express the idea and sell the idea.


BrightHouse defined the problem as: How can Coca-Cola reconnect with its customers and create a positive emotional bond with them?


BrightHouse found the solution by asking: What is the essence of Coca-Cola? What does it stand for? What does it offer to its customers?


# Article with HTML formatting (continued) that shows how happiness is made. The Happiness Factory is populated by colorful and quirky characters who work together to produce and deliver Coke to the customers. The Happiness Factory is a metaphor for the joy and magic that Coca-Cola brings to people's lives.


BrightHouse


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